With Toyota-advocated education and activities, it is possible to develop better road safety habits. Imagine a world with a road-friendly environment for drivers and pedestrians alike. Let's come together to create these safer road conditions all across the region today!
TOYOTA ROAD SAFETY EDUCATION SHARING FOR KIDS
Road accidents have become a complex and challenging issue in Cambodia as they kill thousands of people every year.
While national statistics show that traffic accident fatalities have decreased by 40 percent for the period January to June 2016 compared to last year, Toyota recognizes that continued effort is needed to address this major concern.
From 2014, Toyota Cambodia (TCAM) started to provide education on road safety to 5- to 15-year old children. The first Road Safety Education Sharing was held on 17 August 2014 at one of the biggest shopping malls in the city, involving around 50 children. In addition, another Road Safety Education Sharing was carried out on 20 September 2014 at the same place with the same target age range, but with a different group of children. Last year, the campaign was conducted for a second time on 19-24 October in Battambang and Siem Reap provinces. This program raised road safety awareness not only among the participating children but also members of the public who visited the mall. The information sharing included a lecture from Road Safety specialists from Coalition for Road Safety, a cartoon video show, an explanation of traffic signs and a game session to test the children’s understanding.More Programs
Toyota Driving School
Toyota Kirloskar Motor (TKM) launched its first ‘Toyota Driving School’ (TDS) in Kochi in March 2015 to pursue its vision “Safest car with safest driver”. TDS aims to make every student a responsible and safe driver through its comprehensive training program. The curriculum boasts of high quality, practical and futuristic training models like the driver simulator mechanism which is expected to provide learners hands-on experience. Besides a standard learning package for beginners, TDS also offers the flexibility of additional learning modules so that learners can design a curriculum of their choice. With TDS, Toyota intends to further reiterate its safety endeavors and inculcate traffic discipline and road safety among citizens. Including the first Toyota Driving School in Kochi, TKM has since launched a total of four driving schools with the most recent opened in Chennai in May this year.More Programs
“TOYOTA SMART DRIVING” EDUCATION PROGRAM
Realizing the problems in Indonesia pertains more to driving behavior and habits, Toyota Indonesia conducts “SMART DRIVING - DRIVE YOUR LIFE” coaching clinics with the aim of changing people’s daily driving behavior. The “SMART DRIVING” program not only teaches participants how to improve their driving habits, but also how to drive safely and become more proficient in safe driving.
This program began in 2007 and has already been conducted more than 200 times; covering more than 5 big cities in Indonesia including Jakarta, Makassar, Semarang, Manado, and Bandung. This program is open to members of the automotive community, government institutions, high school students, government institutions, as well as internal Toyota Indonesia employees.
Delivered and supported by a team of certified trainers and professional psychologists, Toyota Indonesia is committed to this educational initiative and aims to conduct more “SMART DRIVING - DRIVE YOUR LIFE” coaching clinics in other cities all over Indonesia.More Programs
DEFENSIVE DRIVING AND RIDING SKILL TRAINING
Since 2011, road safety awareness has been further made a top priority in UMW Toyota Motor (UMWT). As safety begins with each individual, UMWT's internal Road Safety Programme has been developed to cultivate good driving and riding culture in the workforce, especially among those who face higher risks on the road. The programme focuses on raising participants' knowledge and skills, awareness of road hazards and reinforces the importance of vehicle care and maintenance to ensure safety.
To increase the knowledge and skills of staff, defensive driving and riding skill training is made mandatory for company drivers and all motorcycle riders. Information is shared regularly via printed material and posters. During Malaysia’s festive seasons, campaigns are also carried out and company-wide contests are run to test staffs' knowledge on road safety. On-going throughout the year is the safety inspection of staffs' personal vehicles. When damaged motorcycle parts are replaced, a cash token is also given as motivation to continue vehicle maintenance and not neglect caring for one's vehicle. In addition, staff riders are given reflective vests to increase their visibility on the road, especially at night when it is dark.
With this comprehensive programme implemented within Toyota, staffs are conscious of their part to play in ensuring the roads are safe both for themselves and for others as well.
DONATION OF VEHICLES TO DRIVING SCHOOLS
In November 2014, to further encourage safe driving in Myanmar, Toyota donated 10 new Corolla sedans specially equipped as driving-instruction vehicles along with educational materials on driving safety to four government-operated driving schools. These schools offer free basic and advanced vehicle-related training for after-sales service providers in order to foster future expert automotive technicians. It was hoped the donation would contribute to enriching Myanmar’s automotive society.
RESEARCH ON ROAD TRAFFIC INJURY AND CONGESTION
Being at the very forefront in the automobile industry in Pakistan, Indus Motor Company (IMC) has a direct interest in road safety initiatives. IMC feels a measure of responsibility for all Toyota vehicles that are in use throughout the country. The concern for safety is not limited to the individuals driving these vehicles, but all the people that the drivers are coming into contact with on the roads as well.
As such, IMC’s road safety initiatives are designed to create awareness in society of this important area, reduce traffic accidents and help create a safe environment for all road users. IMC has assumed a leadership position in the area of Road Safety and is a pioneer in undertaking several research projects to address this issue. For instance, the Road Traffic Injury Research Project (RTIRP) is being acknowledged at the highest level. The project now has the patronage of the United Nations through World Health Organization and Government of Pakistan.
After successful completion of the “Toyota – Road Traffic Injury Research Project”, IMC undertook a second pioneering project, titled “Toyota – Research on Traffic Congestion” (TRTC) during 2012-14. With the assistance of the NED Engineering University, the objective of this research was to evaluate the economic cost of traffic chaos on roads in Karachi through quantifying the economic cost of traffic congestion and its socio-economic impact on the overall economy. The study was conducted on the road stretch between Airport Star Gate and the Pakistan Steel Mills turn off on the National Highway and findings were replicated on the entire 1,300 kilometer road network of Karachi. The findings of T-RTC were made public and shared with all stakeholders in Dec 2013, which provided valuable planning data to development authorities like the City District Government, the Karachi Metropolitan Corporation, the National Highway Authority and the Traffic Police. Construction of overhead flyovers is underway at major traffic choke points identified by the research and along with planned relaying of a portion of the road; this is likely to be an efficient game changer for the industries at Port Qasim area.
TOYOTA ROAD TRAFFIC SAFETY PROGRAM
For Toyota, safety is a priority. Fully aware that road safety does not rely solely on the quality of vehicles on the road, Toyota is passionate about creating a holistic program that would address the inter-related components of Road Traffic Safety – vehicles, people, and traffic environment.
In raising Road Traffic Safety awareness in the Philippines, Toyota Motor Philippines Corporation (TMP) began its Road Traffic Safety Program by partnering the Automobile Association Philippines (AAP) and the University of the Philippines National Center for Transportation Studies (UP-NCTS) in 2008. The most noteworthy accomplishment of this partnership is the establishment of the "UP Traffic Safety Model Zone" in UP Diliman, which promotes road safety to both motorists and pedestrians, aimed at a long-term nationwide implementation.
TMP also funded the renovation and upgrading of the "Toyota Training Room" at the UP-NCTS, complete with audio visual equipment, a road safety database server and other facilities for road safety related programs. The Toyota Training Room is also intended as a venue for road safety conferences, drivers' training and other purposes related to Road Safety.
As part of the AAP-Toyota Driving Under the Influence (DUI) Project, the Road Traffic Safety Program culminated in a Unity Forum with Metro Manila Local Government Units (LGUs) in December 2012. The forum aimed to promote the standardization of all LGUs' ordinances pertaining to DUI, including alcohol level limits, procedures for apprehensions and adjudications, and reporting of violations. During the event, Toyota also donated Road Traffic Safety educational DVDs for public utility vehicle drivers to the Land Transportation Franchising and Regulatory Board (LTFRB).
“TOYOTA WHITE ROAD DRIVE SAFELY” CAMPAIGN
As part of its aim to reduce the number of accidents by creating road safety awareness during holiday seasons, Toyota Motor Thailand Co., Ltd runs a safe-driving campaign every April and December during Songkran (Thai New Year) and the New Year. By leveraging on the strength of its White Road network, tapping the cooperation of employees and local Toyota dealers, as well as developing a variety of road safety activities and communications, Toyota hopes to raise awareness about traffic discipline and compassion among road users. With the intention of spreading happiness and creating smiles in society, this ongoing initiative of 28 years aims to ensure that Thais can continue to return home safely to their loved ones.More Programs
TOYOTA SAFE DRIVING INSTRUCTOR TRAINING PROGRAM
Toyota Motor Vietnam (TMV) and the Vietnam Traffic Police jointly established a safe driving instructor training program for selected traffic police officers and Toyota employees in August 2014. Since the safety driving program's establishment, five instructor training courses have been taught by Toyota's leading safety driving instructor, Toshio Kanno, who has 33 years' experience as a test driver for Toyota and has trained over 60,000 people in his career. Toyota aims to use this program to pass on safe driving knowledge as widely as possible to make a significant contribution to traffic safety in Vietnam. Vice Minister of Ministry of Public Security (MPS) Bui Van Thanh said: “With the target of reducing traffic accidents and improving traffic safety situation step-by- step, MPS is looking to expand this training program to more participants. I believe this is a practical and meaningful program which can contribute to traffic safety enhancement”. The graduation ceremony for the eight selected participants was held in March this year and program graduates will begin to share the knowledge learnt with other policemen of the Traffic Police, TMV employees, as well as with the general public.More Programs
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